25 March, 2010ITUC launches a three step youth oriented campaign Change The World aimed at attracting young people to join trade unions.
BRUSSELS: In the second half of March the International Trade Union Confederation (ITUC) launched a new three step campaign on organizing young people. The campaign represents a multi-tool approach and is aimed at making trade unions more attractive for young people from the perspective of global issues.
International issues are an integral part of trade union work. Research carried out in many countries has revealed that young people over the years show no less interest in these issues and want to be able to exercise influence at the global level. The campaign suggests that joining unions will enable young people to influence and change the world. Modern technology provides new ways to reach young people and that is why the ITUC campaign gathers different tools including streaming video, social networking, posters and websites, and a special campaign guide.
At the first stage of the campaign ITUC launched an animated video "Joe the dog tries to change the world" http://www.youtube.com/watch?v=PWvuOqCEU9U. In a humorous way, the video illustrates how you can have an influence on injustices in the world by adding your voice to many others in trade unions. The video is available is English, French and Spanish. The mobile, internet and full High Definition versions of the video can be ordered at the ITUC Press Department tel. +32 2 224 0204 or +32 476 621 018.To become Joe's fan on Facebook please visit http://www.facebook.com/pages/Joe/10150138698745254?ref=mf
The next two steps of the campaign included the launch of a special interactive website also available in English, French and Spanish http://www.changetheworld-now.com/ and a set of posters illustrating in a satirical way the remorseless face of global capital and a youth blog http://youth.ituc-csi.org/.giving the ideas of what is being done for youth in different corners of the world.